Travis Kelce’s personal brand value and assets increased significantly after he dated Taylor Swift. However, the player has to spend a large amount of money to please his girlfriend.

According to Hello Magazine, while the world is talking about the double album The Tortured Poets Department: The Anthology, Taylor Swift and her boyfriend Travis Kelce are seen in love with each other in the new video, responding to the Fortnights Challenge.

The clip is only 15 seconds long and captures the moment the singer leaves the studio to go home to cook for her boyfriend. Kelce stood next to him, placing a kiss on his lover’s cheek. The Swifties shared this sweet video with the following words.

Since the beginning of her relationship with Swift in September 2023, the name Travis Kelce has become a hot keyword, attracting the attention of the media and the public. That helps his position be significantly raised.

The Taylor Swift effect on the Travis Kelce brand

Joe Pompliano – sports investor and business – wrote on X: “Travis Kelce had a busy 24 hours: 7 catches in 63 meters and one touchdown, attracted more than 300,000 followers on social media, sales increased by 400%, entered the top 5 best-selling jerseys in the NFL. That’s thanks to the Taylor Swift effect.”

Thanks to this famous love affair, Kelce achieved lucrative advertising contracts and favorable business. According to the latest statistics of Celebrity Net Worth, Kelce’s net worth increased from $30 million to $50 million in just a few months.

Kelce now doesn’t mention much about economic worries. Previously, he often complained that he was underpaid ($14 million/year) when working for the Kansas City Chiefs football team.

Travis Kelce became more famous after falling in love with Taylor Swift. Photo: The Us Sun.

Travis Kelce became more famous after falling in love with Taylor Swift. Photo: The Us Sun.

In addition to the rapid increase in net worth, Kelce attracted an additional 1.3 million followers on Instagram. The Things explained that this was due to the audience’s eagerness to know more about the NFL star, as well as curiosity about how he and Swift showed love online. Currently, Kelce has 6.4 million followers on Instagram.

“His follower count on other platforms has also increased. Travis reached more than 500,000 new followers on TikTok, with a total of 2.6 million followers, as well as 25,000 on X, with a total of 1.3 million followers,” the newspaper said.

According to Sportico, Kelce is one of 5 athletes who have made a breakthrough on social media in 2023. The soaring numbers help him raise his personal brand, which means that the price of receiving advertising is also higher.

Usually, celebrities who exceed 1 million followers charge between $5,000 and $25,000 per post. The current number of followers allows Swift boyfriend to “pocket” tens of thousands of dollars when sharing branded photos or videos.

Expensive “love fees”

Despite making more money, Kelce’s “love fee” spent on dating Swift is not small. According to the New York Post, the rugby star has spent $8 million on gifts, flights, vacations and buying a new home to conquer the billionaire singer’s heart.

When he first fell in love with Swift, Kelce – the man who owned only half the fortune of Olivia Benson, Swift’s pet cat – felt inferior because he lived in a modest space in Briarcliff West, Kansas. Therefore, he quickly bought a 1,600 m2 villa in the suburbs of Leawood for 6 million USD and brought his girlfriend to live here.

Kelce spent more than $1.2 million to rent a private jet to support Swift to perform within the framework of The Eras Tour in countries outside the US. In which, the flight to Argentina has “consumed” more than 300,000 USD. When his girlfriend was performing in Australia, the reporter saw Kelce stepping off the airport from a 10-seater jet, the rental price was $340,000.

Renting a resort for $15,000 a night during a long vacation in the Bahamas, Kelce also spent $22,000 on gifts for his girlfriend, including a $2,100 flower set, a $3,020 24-karat gold rose sculpture, a $6,360 diamond bracelet encrusted with the word “TNT” (Taylor and Travis), some Dior accessories and handbags. Bottega Veneta, Celine, Hermès…

Travis Kelce and Taylor Swift enjoy music at Coachella in mid-April. Photo: Newsweek.

A source revealed to Entertainment Tonight: “Travis has never felt so supported by an important person. Taylor and Travis spend a lot of time together. They are sincere, honest, loving, and straightforward with each other in every way. Both of them are constantly encouraging each other to be the best they can be.”

After each of Swift’s shows, Kelce joins the podcast and gives winged words to his girlfriend. In the new episode of the New Heights podcast, the 1.96-meter-tall player is constantly dancing to the tune of the song Shake It Off. He praised his girlfriend “as the most professional person I’ve ever met”. In Kelce’s eyes, Swift is sweet, strong, and understands what she does. He admired Swift’s efforts to reach the top.

“It’s nothing but fun,” Kelce said of her love affair with Swift over the past seven months.

Good books about love

There have been many books and works written about love – the story of a warm heart, a love that is often thought to be complicated. Under the “cool head” of philosophical theories, psychological perspectives, love appears bright but also not lacking in emotions.

The Art of Love by psychoanalyst Erich Fromm published in 1957. To date, the book has been translated into 34 languages with millions of prints. It is both a theoretical research work and a confidant book, suggesting readers to understand the nature of love.