Caitlin Clark’s $3.1 Million Legacy Roars at Boyfriend Connor McCaffery’s New Workplace

May be an image of 2 people, people playing tennis, people playing football and track and field
Did you know that Caitlin Clark’s impact on women’s sports is so powerful that it’s echoing through the halls of Butler University? Ever since she joined the WNBA, her presence has been nothing short of electrifying—so much so that it sold out WNBA draft tickets in just nine minutes! With a staggering NIL valuation of $3.1 million, Clark is not just making waves; she’s creating a tsunami of interest and excitement that has transformed the landscape of women’s basketball.

Recently, her boyfriend, Connor McCaffery, took on a new role as an assistant coach for the Butler Bulldogs. In a surprising twist, the attention surrounding Clark has reached his new team, with insiders highlighting her undeniable influence on women’s athletics. A fan page recently shared insights from a Forbes report featuring Graham Honaker, Butler’s Associate AD for Development and NIL Strategy. He didn’t hold back in crediting Clark for a surge in visibility and opportunities for women’s basketball, noting how donors are increasingly drawn to the program thanks to her presence in Indianapolis.

Honaker stated, “The growth and dramatic rise in the popularity of women’s basketball has also been evident in my conversations… Fortunately, we’ve also been aided by the fact that Caitlin Clark is playing professionally in Indianapolis, and her impact, alone, has elevated women’s basketball in Indianapolis.”

This acknowledgment of Clark’s role in shaping the NIL landscape comes as Butler University recently announced partnerships with 29 corporate sponsors, 28 of which specifically support their women’s basketball program. Clark’s NIL value has skyrocketed from $910,000 to an astounding $3.1 million, largely due to her record-breaking performances during her college years at Iowa, including shattering the all-time scoring record.

The statistics tell the story of the “Clark Effect.” Her presence has not only driven up attendance but has sparked a wave of viewership across the WNBA. In fact, her last regular-season game against the Washington Mystics drew an incredible 20,711 fans, setting a single-season attendance record.

And it doesn’t stop there! The Indiana Fever has surged to the forefront of the WNBA’s national TV lineup, boasting 36 televised games this season. Several broadcasts have shattered viewership records across major networks like ESPN and CBS, including the most-watched WNBA game in 23 years. Clark’s influence led to a staggering 1,300% increase in Fever ticket sales compared to the previous year. Even during the playoffs, she attracted 1.84 million viewers for her game against the Connecticut Sun, and her final game of the season soared to over 2.5 million viewers—outpacing even some of the most thrilling WNBA Finals matchups.

Clark is fully aware of this momentum and sees a bright future ahead. She emphasizes the need for the league to capitalize on this growth: “Just how it’s evolved and in such a short period of time, I think shows everyone there are real opportunities here… The more we can continue to expand that and continue to have games on national television and get people in seats…”
Caitlin Clark’s legacy is more than just numbers; it’s a movement, a shift that promises to change the perception of women’s sports for good. With Connor McCaffery’s team recognizing her influence, it’s clear that the impact of this remarkable athlete is just beginning.