Nike has reportedly delayed launching Caitlin Clark’s signature shoe due to their prioritization of A’ja Wilson, as revealed by insider Ean Strauss. Despite Clark’s meteoric rise in the WNBA, where she was named Rookie of the Year and averaged 19.2 points, 5.7 rebounds, and 8.4 assists per game, the brand has focused its efforts on Wilson. Clark’s ability to draw large crowds and boost TV ratings has led many to question why Nike hasn’t expedited the release of her signature shoe, especially given her immediate impact on the league.

Strauss criticized Nike’s decision, calling it a “corporate malpractice,” and pointed out that Clark’s marketability could have been seized upon much earlier. He contrasted her situation with LeBron James, who had his own signature shoe when he debuted in the NBA. However, Nike insiders explain that Wilson, a two-time WNBA MVP, is still the cornerstone of their women’s basketball strategy, which has resulted in the delay of Clark’s shoe release until 2026 or 2027.

While Wilson remains a significant figure in Nike’s strategy, Strauss argued that the brand may have miscalculated by not fully leveraging Clark’s appeal. Clark’s popularity has surged, with packed arenas, record-breaking jersey sales, and media attention that surpasses many other WNBA stars. Her games average over a million viewers, making her one of the most marketable players in the league.

Fans and industry experts believe that Nike missed an opportunity to tap into Clark’s growing fanbase, particularly among young female sports fans. While Wilson’s prominence in the WNBA is undeniable, many argue that Clark’s moment is now. Despite the delay, Caitlin Clark continues to grow her influence in women’s basketball and remains one of the brightest stars in the game today.